The Problem

Displays2go needed to strengthen digital visibility and drive qualified traffic for a B2B technology and manufacturing brand operating across a broad product catalog.

The company also needed a more data-driven approach to paid media, search discovery and audience insights, along with stronger systems for understanding customer conversations, market trends and campaign performance.

How I Solved It

I designed social posts and managed a social campaign calendar, developed and managed paid advertising campaigns across Facebook and LinkedIn, overseeing campaign strategy, audience targeting, budget allocation and ongoing optimization.

Using Google Analytics and platform reporting, I evaluated website traffic, campaign performance and audience behavior. I translated those insights into strategic adjustments that improved targeting, strengthened visibility and supported broader acquisition goals.

I also implemented an aggressive Pinterest SEO strategy designed to increase organic product discovery and drive qualified traffic to priority website pages. This included keyword research, search-optimized pin titles and descriptions, strategic board development, content categorization and ongoing performance analysis.

To support brand reputation and market intelligence, I monitored customer reviews, conversations and industry trends through social listening tools. I identified recurring themes, audience concerns and emerging opportunities that informed future messaging, campaign decisions and positioning.

I also managed brand partnerships, helping expand reach and identify opportunities for collaboration within relevant markets.

The Impact

This work created a more integrated approach to paid acquisition, organic discovery and performance analysis. It strengthened the brand’s digital visibility, improved access to audience insights and established clearer systems for refining campaigns based on customer behavior and measurable performance.