Goldie Locks: Creating a cohesive digital and print experience for a growing haircare brand
BEAUTY & HAIRCARE - 2023
EMAIL DESIGN
SOCIAL CREATIVE
EMAIL AUTOMATION
LIFECYCLE STRATEGY
PRINT DESIGN
I designed email campaigns, social graphics, print materials, ad creative and brand style guides, helping maintain consistency across the brand’s customer touchpoints. In Klaviyo, I built and customized both one-time campaigns and complete automated email flows using the native builder, imported creative and HTML. I translated branded concepts into responsive emails designed for visual impact, performance and a more connected customer journey. I also created ad graphics tailored to the specifications and dimensions of each placement, ensuring the creative remained polished and effective across platforms.
My role
The outcome
The work helped create a more consistent visual presence across email, social and print while giving the team polished, reusable creative systems for future campaigns.

