MARKETING PORTFOLIO
A selection of growth strategies, campaigns, websites, content systems and digital experiences I’ve built to help brands reach more people and move the business forward.
Selected work
BEAUTY & HAIRCARE
Goldie Locks
I supported Goldie Locks across email, social media, print and paid creative, helping create a consistent brand experience across every customer touchpoint. I designed campaigns and complete automated flows in Klaviyo, customized responsive emails using imported creative and HTML, and developed ad assets sized for each platform and placement.
HANDMADE & ARTISAN
Flower & Folk
Built and candle and skincare brand from the ground up, managing everything from handmade product development and e-commerce operations to branding, content, paid media, email automation and multi-channel outreach. The brand grew from zero to more than 30,000 Instagram followers, earned a feature in Vogue and attracted partnership interest from nationally recognized brands and personalities.
HEALTH & WELLNESS
Lang Pharma Nutrition
Managed social strategy, content creation, Klaviyo email marketing, influencer partnerships, lead-generation campaigns and brand collaborations across three nutrition brands, contributing to a significant increase in social engagement and email subscriptions.
FOOD & BEVERAGE
Javvy Coffee
Led a full creative rebrand across packaging, email, social media, paid advertising and product launches, creating a bold new visual identity and more cohesive customer experience. I developed the logo, packaging and brand guidelines, directed creative teams and content productions, and designed high-volume, conversion-focused campaigns. Rebrand launch content increased engagement by 88%, while a limited-edition flavor sold out within three weeks and became part of the permanent product line.
HEALTH & WELLNESS
Move Empower Concierge Physical Therapy
Led social media, email marketing and SEO content for a concierge physical therapy clinic, translating technical health information into clear, approachable resources. I created social graphics, videos, newsletters, blog posts and patient handouts designed to build trust and guide prospective patients toward booking.
B2B TECH & MANUFACTURING
Displays2go
Managed social media, content production and Pinterest strategy for a B2B technology and manufacturing brand. I created video, photography and graphic content, developed Facebook and LinkedIn campaigns, and used Google Analytics and social listening to refine the strategy.