The Problem

Lang Pharma Nutrition managed three consumer nutrition brands, each with a distinct audience, positioning and brand voice. The company needed a coordinated digital marketing strategy that could increase awareness, grow owned audiences and build credibility without blending the identities of the individual product lines.

The brands also needed stronger systems for influencer outreach, partnership development and email acquisition, along with clearer performance insights to determine which campaigns and channels were driving meaningful growth.

How I Solved It

I managed digital marketing strategy across all three brands, developing channel and audience plans tailored to each product line while maintaining alignment with the company’s broader business goals.

I led email marketing campaigns in Klaviyo from strategy through execution, including audience segmentation, campaign planning, promotional scheduling and performance analysis. I monitored open rates, click-through rates, subscriber behavior and campaign results, then used those insights to refine messaging and improve future email performance.

To support subscriber acquisition, I developed targeted lead-generation initiatives built around consumer interests and wellness concerns. This included a gut-health guide designed to attract qualified prospects, provide immediate educational value and move new subscribers into the brands’ email marketing ecosystem.

I also managed influencer outreach and partnership coordination across the three brands. I researched relevant creators, initiated conversations, coordinated product seeding and maintained ongoing relationships with partners. These efforts helped generate third-party brand exposure, authentic product recommendations and new opportunities for collaboration.

My work also supported broader PR and brand-awareness efforts by identifying relevant voices, consumer conversations and partnership opportunities within the health and wellness space. I used campaign performance, audience feedback and market insights to inform future messaging, outreach priorities and brand positioning.

The Impact

Together, these initiatives contributed to a 78% increase in social media engagement and a 47% increase in email subscriptions, while strengthening email performance, influencer relationships and overall brand visibility across the company’s nutrition portfolio.